Work

The Effects of Facial Image Valence on Charity Advertising : The Moderating Role of Self-Theory

Year: 2017

Type: article

Source: Journal of Marketing Management Research

Author: Joo-Eon Jeon

Language: English

Topic: Nonprofit Sector and Volunteering

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2965045819

FWCI:

Cites:

Cited by: 1

Related to: 10