Transformation Of Film Critics: Aesthetics Of “Bad Movie Review” Genre
Year: 2019
Type: conference-paper
Abstract: This article, supported by Russian Science Foundation 18-18-00007, discusses the transformation of film critics in the format of a video blog using the “bad movie review” genre as an example. The subject of the analysis is the domestic YouTube channel BadComedian. Using qualitative and quantitative content analysis, as well as applied media aesthetic analysis, we identified the main aesthetic features of the channel, as well as the logic of the blogger’s critical argumentation. We identified the following functions of aesthetic tools in the BadComedian reviews: 1) acting as critical arguments; 2) enhancing the emotional impact on the recipient; 3) forming a collage aesthetics; 4) enhancing the comic component in the videos. The original functions of film critics preserved, but in a distorted form. The entertainment function in this genre interacts with the critical one. In addition to the analysis of the movie itself, the author of the domestic YouTube channel BadComedian also addresses the modern issues of the country, criticizing Russian problems. The movies in the “bad movie review” genre tend to create a semantically oversaturated video verbal text due to the interaction of various moduses with the goal of finding ways in which the audience responds to critical blogger theses.
Author: Arina Medvedeva*
Language: English
Topic: Cinema History and Criticism
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W2965353201