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An Empirical Investigation of the Organizational Impacts of a Sales Support App

Year: 2019
Type: conference-paper
Abstract: This study empirically explores and documents the organizational impact of implementing a sales support app thatcomplements face-to-face interaction of a salesperson with a customer in the process of purchasing a new car. Twoconsecutive periods
Language: English
Open Access status: bronze
OpenAlex ID: W2970523451
FWCI:
Cites: 9
Cited by:
Related to: 10