Work

South Africa's place brand: A marketing axiom to South Africa as a tourism destination?

Year: 2019

Type: article

Source: Journal of Destination Marketing & Management

DOI: 10.1016/j.jdmm.2019.100380

Authors: Tafadzwa Matiza, Elmarie Slabbert

Institution: North-West University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2974409796

FWCI: 3.666

Cites: 21

Cited by: 15

Related to: 10