Hacia dónde va la comunicación gubernamental en América Latina
Year: 2013
Type: article
Abstract: It is impossible to foretell where governmental\ncommunication is going to in\nthe near future. Traditionally defined\nas a "support area" to decision making\nand policy implementation, it is evident\nthat the management of communication\nis increasingly gaining central stage in\ngovernment. Public management is in\nitself communication. Government is at\nthe center stage of public interest, and\ntherefore, it is seen and evaluated from\na 360 degrees perspective. At the same\ntime it also communicates in all directions,\nwhether it is conscious of it or not.\nThis is the reason why politics -and\ntherefore communication -cannot longer\nstay aside or circumvent the main\ntopics of the public agenda. Dexterity,\nflexibility, direct communication, governmental\nmyths, convergence and previously\nlegitimated strategies are some\nthe trend setting concepts in governmental\ncommunication management.
Authors: Mario Riorda, Luciano H. Elizalde
Language: Spanish
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W297701938