Work

Nostalgiebezogene Ansatzpunkte für die Markenführung

Year: 2019

Type: book-chapter

Source: Essentials

DOI: 10.1007/978-3-658-28063-5_4

Authors: Stefanie Jensen, Martin Ohlwein

Institutions: Hochschule für Technik und Wirtschaft des Saarlandes, International School of Management

Language: German

Topic: Nostalgia and Consumer Behavior

Subfield: Social Psychology

Field: Psychology

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2980744985

FWCI: 1.141

Cites:

Cited by: 1

Related to: 10