Mối quan hệ giữa trách nhiệm xã hội, giá trị thương hiệu và hiệu quả tài chính: Trường hợp các ngân hàng thương mại tại Đồng bằng sông Cửu Long
Year: 2019
Type: article
Study design: Observational Study
Abstract: The impacts of corporate social responsibility (CSR) and brand equity on financial performance (FP) are investigated in the context of banking which based on stakeholder theory. Interviews were conducted, and surveys were administered on 356 customers of 29 jointed stock commercial banks in Mekong Delta. The collected data were analysed using descriptive statistics, Cronbach’s Alpha, exploratory factor analysis EFA, confirmatory factor analysis CFA and structural equation modelling SEM. The results showed that the customer’s perception of CSR dimensions (employee, shareholder, legal and ethical requirement) has positive effects on FP while the customer’s perception of two CSR dimensions (customer and community) has negative effects on FP. Moreover, the customer’s perception of customers, employees and community dimensions has positive effects on brand equity and brand equity impacts positively on FP. The results of this study contribute to the CSR literature by providing an empirical explanation of CSR – FP relationships by providing the mediation effect of brand equity. For banking industry, the results contribute to banks’ appropriate strategic decision-making for CSR activities to gain good customer based brand equity as well as FP.
Authors: Lê Phước Hương, Lưu Tiến Thuận
Language: Vietnamese
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2982024945