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Digital Marketing Communication Development On Micro, Small And Medium Enterprises (Msme) In Era 4.0 Based On Sharia Economic (Case Study Msme Domas Village, Pontang District)

Year: 2019

Type: conference-paper

Abstract: The development of Micro, Small and Medium Enterprises (MSME) based on Islamic sharia economic law, should be developed not only on capital requirements which then serve as an important role in the management of MSME, but the current challenges in the 4.0 era, network expansion and media use are abs

Source: International Conference on Islamic Development Studies (ICIDS)

DOI: 10.4108/eai.10-9-2019.2289374

Authors: Syihabudin Syihabudin, Rangga Gumelar

Institution: Sultan Ageng Tirtayasa University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, Industry, innovation and infrastructure

Open Access status: bronze

OpenAlex ID: W2989708166

FWCI: 0.956

Cites: 8

Cited by: 3

Related to: 10