Work

Replied to Role of Marketing Function for Competitive Advantage

Year: 2019

Type: conference-paper

Abstract: Provide a new perspective on the involvement of dynamic marketing capabilities for sustainable competitive advantage by focusing on three areas of the scientific literature to be studied and integrated into the framework of small companies that can be learned and used in managing digital marketing c

Source: International Conference on Advance and Scientific Innovation (ICASI)

DOI: 10.4108/eai.18-7-2019.2288583

Authors: S. Sarkum, Supriadi Supriadi, Abd. Syamsuri, Supar Wasesa, Abdurrozzaq Hasibuan

Institutions: North Sumatra Islamic University, Universitas Labuhanbatu, Universitas Muslim Nusantara Al Washliyah, Universitas Sumatera Utara

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2991492952

FWCI: 0.925

Cites:

Cited by: 5

Related to: 10