Work

A multidimensional inquiry into Chinese outbound tourism to Western Europe: the visitation of Chinese millennial students to the Netherlands

Year: 2019

Type: dissertation

Abstract: A Multidimensional Inquiry into Chinese Outbound Tourism to Western Europe: The Visitation of Chinese MillennialStudents to The Netherlands cities in China".In carrying out such a study, three relatively innovative methodologies are suggested: Complexity Theory, which is a set of concepts that attempts to explain a complex phenomenon not explainable by traditional or mechanic theories.The second is via Visual Analysis, which applies graphic prompts to assess the motivational considerations that guide visitors from different cultural backgrounds to select their travel destination(s).And thirdly, by way of Netnography -a current research method that uses online conversations as data.By applying one or more of the above-mentioned methodologies, a fresh insight will be gained into the quadruple-C gaze of Chinese millennial tourists from second and third-tier cities from Mainland China.Finally, when approaching China as a prospective source market for Chinese millennial tourists/students, both Dutch tourism providers and the Dutch higher education need to adopt a holistic approach to understanding the multi-dimensions postulated in this inquiry.

Source: Breda University of Applied Sciences Portal

Authors: De Vrieze-McBean, Ethel Rose

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funders: China National Tourism Administration, Times Higher Education, European Commission, International Institute for Asian Studies, Langley Research Center

OpenAlex ID: W2991950299

Cites: 118

Cited by: 2

Related to: 10