Effectual and causal reasoning in the adoption of marketing automation
Year: 2019
Type: article
Source: Industrial Marketing Management
Authors: Joel Mero, Anssi Tarkiainen, Juliana Tobon
Institution: Lappeenranta-Lahti University of Technology
Language: English
Subfield: Management Information Systems
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2996965705