Work

Predicting the antecedents of trust in social commerce – A hybrid structural equation modeling with neural network approach

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.11.056

Authors: Lai-Ying Leong, Teck-Soon Hew, Keng-Boon Ooi, Alain Yee-Loong Chong

Institutions: Universiti Tunku Abdul Rahman, University of Malaya, UCSI University, University of Nottingham Ningbo China

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2999007152

FWCI: 17.8

Cites: 118

Cited by: 292

Related to: 10