Year: 2012
Type: conference-paper
Abstract: In order to achieve long-term sustainability of E-learning projects in Thai Higher Education, the purpose of this research is to investigate the factors that affect a Thai student's decision to take up and continue using E-learning.To this end, a mathematical model has been constructed to explain the uptake and continued use of E-learning in Thai universities.At this stage, through review of related theories and literatures, a model was constructed by applying three grounded theories; these are: Unified Theory of Acceptance and Use of Technology (UTAUT), Keller's ARCS model, and Expectancy Disconfirm Theory (EDT).As the learning preference factor was included in the model and past literature confirmed that the difference in a student's learning preference between Thailand and each other country is caused by culture, Thai national culture will also be considered in this research.
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W30139103