Work

Fieldwork at sunset

Year: 2020
Type: article
Abstract: Most institutional anthropology departments have a website, to tout credentials, attract students, and offer information. These websites also take up the visual task of disciplinary representation, but their images have skipped the scrutiny that is necessary and overdue. This article analyzes online images of sociocultural anthropology across one hundred high-ranking universities worldwide. We show how, online, a discipline defined by diversity becomes readily reducible to “exotic” geographies and objectified “others.” While the urban serves as an unattractive foil, frequent images of children recall charity campaigns. Such visual tropes—which comprise a significant, public interface for anthropology—are not just awkwardly dated but also do disservice to ambitions for public anthropology. Change, we suggest, must begin at (the) home(page).
Source: Focaal
Language: English
Subfield: Anthropology
Open Access status: diamond
OpenAlex ID: W3016984741
FWCI: 0.525
Cites: 61
Cited by: 2
Related to: 10