Work

Destination Branding Sebagai Identitas Visual Dusun Dalem Widodomartani, Sleman, Yogyakarta

Year: 2020

Type: article

Abstract: Dusun Dalem, Widodomartani, is one of the tourist villages in Sleman district of Propinsi Daerah Istimewa Yogyakarta. Dusun Dalem preserves a tourism potential in the form of a bright blue water source in the middle of the hamlet (dusun) shaded by bamboo forest with beautiful nuances. This potential gives a charm for every visitor that makes Dusun Dalem became the belle of new tourist destination in Sleman district. The result of the research showed that although Dusun Dalem in well known, it does not have a representative visual identity yet to increase its value and visitors' awareness. Therefore, the design of destination branding is expected to increase visitors' familiarity and also to add brand awareness of Dusun Dalem.

Source: AKSA JURNAL DESAIN KOMUNIKASI VISUAL

DOI: 10.37505/aksa.v1i2.13

Author: Ipung Kurniawan Yunianto

Institution: Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3020163971

FWCI:

Cites:

Cited by: 2

Related to: 10