Technology commercialization front-end framework: Metallurgical industry
Year: 2020
Type: article
Abstract: The development and commercialization of technologies within the metallurgical industry often spans a \ntime-frame of decades. This paper proposes a managerial framework that aims at increasing the success \nrate and speed of technology commercialization within this industry, focusing on the front end of the \nprocess. \nA case study research strategy was applied, with an in-depth evaluation of two cases. The cases \ninvolved technologies that were developed by a metallurgical research and development organization. \nFor each of the cases, secondary data was collected, followed by interviews. The data was evaluated, \ncompared, and consolidated into a framework. For the technology development stages of concept \ndevelopment, and for research and development, important factors were identified that contribute to \nthe successful development of technologies with the objective of commercialization. During concept \ndevelopment, the most important factor was determined to be the identification of the need or opportunity \nwithin the market, whereas the most important factors during research and development were determined \nto be the involvement of a project champion, a suitable team, and a potential implementer. The central \ndriver of technology commercialization was identified to be the market, along with the fulfilment of a \nneed or opportunity within the market.
Authors: M. van Rooyen, E. van der Lingen, V.E. Ross
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3028993456