The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand
Year: 2020
Type: article
Study design: Observational Study
Abstract: The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management.
Source: Social Sciences
Author: Noppadol Dharawanij
Institution: Rangsit University
Language: English
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3035339608