Work

Enabling vulnerable populations: insights from the experiences of functionally illiterate consumers

Year: 2020

Type: article

Source: Journal of Social Marketing

DOI: 10.1108/jsocm-03-2019-0041

Authors: Sachithra Kumari Jayasundara, Sajith Siriwardana, Withanage Dushan Chaminda Jayawickrama

Institution: University of Sri Jayewardenepura

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Good health and well-being, Reduced inequalities, Decent work and economic growth

Open Access status: closed

OpenAlex ID: W3045764593

FWCI: 1.076

Cites: 58

Cited by: 14

Related to: 10