Work

Perception of Krishi Vigyan Kendra Scientists Regarding Social media for Agricultural Development

Year: 2020

Type: article

Abstract: The present research study was conducted in Andhra Pradesh, Karnataka, Kerala, Lakshadweep, Puducherry, Tamil Nadu and Telangana during 2019-2020 to analyze the perception of Krishi Vigyan Kendra (KVK) scientists regarding social media for agricultural development. One hundred and sixty one scientists from 117 Krishi Vigyan Kendras were interviewed for the purpose. The results revealed that nearly three-fourth (77.02%) of the KVK scientists had good to better perception regarding social media, while a little more than one-fifth of the KVK scientists (22.98%) possessed poor perception towards social media. It was also found that job experience, job performance, scientific orientation, job involvement, organizational climate, abroad exposure/ countries visited, mass media participation, number of publications, education, achievement motivation, innovative proneness, e-readiness, competition orientation, field activities conducted and training received by KVK scientists had significant to highly significant relationship with their perception regarding social media for agricultural development.

Source: International Journal of Current Microbiology and Applied Sciences

DOI: 10.20546/ijcmas.2020.906.282

Authors: Dishant Jojit James, M. Shivamurthy, S. Ganesamoorthi, M.T. Lakshminarayan

Institution: University of Agricultural Sciences, Bangalore

Language: English

Topic: Agricultural Development and Management

Subfield: General Agricultural and Biological Sciences

Field: Agricultural and Biological Sciences

Domain: Life Sciences

SDG: Zero hunger

Open Access status: diamond

OpenAlex ID: W3045978128