Work

Global Sport Marketing: Sponsorship, Ambush Marketing, and the Olympic Games

Year: 2015

Type: book

Authors: Rick Burton, Norm O’Reilly, Richard W. Pound, Benoît Séguin, Michelle K. Brunette

Institutions: University of Ottawa, Nipissing University

Language: English

Topic: Sport and Mega-Event Impacts

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3060111280

FWCI:

Cites:

Cited by: 2

Related to: 10