Work

Psychological engagement drives brand loyalty: evidence from Malaysian ecotourism destinations

Year: 2020

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/jpbm-09-2019-2558

Authors: Farzana Quoquab, Jihad Mohammad, Anis Makhillah Mohd Sobri

Institutions: University of Technology Malaysia, Qatar University

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3082013673

FWCI: 7.884

Cites: 121

Cited by: 74

Related to: 10