Work

Digital transformation of traditional marketing business model in new industry era

Year: 2020

Type: article

Source: Journal of Enterprise Information Management

DOI: 10.1108/jeim-02-2020-0084

Authors: Aylin Caliskan, Yeşim Deniz Özkan Özen, Yucel Ozturkoglu

Institution: Yaşar University

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W3086720484

FWCI: 12.66

Cites: 90

Cited by: 164

Related to: 10