Marketing of Tourism Region as a Necessary Condition of Effective Management by Regional Tourism
Year: 2020
Type: article
Abstract: The creation of effective tourism management systems at the level of individual regions is one of the most pressing problems in the development of regional tourism. They make it possible to identify and eliminate the shortcomings of the regional tourist infrastructure, increase the popularity and recognition of tourist regions, and streamline the local tourist market. One of the most important functions in the management of regional tourism is the marketing of the tourist region. The article discusses the use of marketing of tourist regions to ensure effective tourism management at the regional level
Source: Globus
Authors: M. Chechelashvili, L. Berikashvili, E. Malania
Institution: Georgian Technical University
Language: English
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W3095211110