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The Innovation of Tibo-Tibo Fisherwomen’s Business Development

Year: 2020

Type: conference-paper

Abstract: This paper intends to description of conceptual model of business development innovation which will be applied to fisherwomen’s Tibo-Tibo business in North Minahasa Regency. This study utilises descriptive-qualitative method. Data collections were used focus group discussions (FGD) and observation. Data were analysed qualitatively. The results of the study exhibit that the business development innovation model consist of three categories namely local potentials product innovation (fresh fish), digital marketing innovation and direct marketing, as well as organizational innovation into culinary businesses and frozen food.

Source: Journal of International Conference Proceedings

DOI: 10.32535/jicp.v0i0.916

Authors: Tinneke E.M. Sumual, Grace Jenny Soputan, Arie F. Kawulur

Institution: Manado State University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: diamond

OpenAlex ID: W3096855846

FWCI: 2.471

Cites:

Cited by: 5

Related to: 10