Work

Cognitive Component of the Image of a Rural Tourism Destination as a Sustainable Development Potential

Year: 2020

Type: article

Abstract: Sustainable tourism should maintain a high level of tourist satisfaction, so identifying components of tourism destination image plays an important role in destination management and marketing. This study aims to explore issues related to the image of a rural tourism destination, with the focus on the cognitive component. It also aims to analyze three dimensions of the cognitive component: functional, mixed, and psychological. Furthermore, this study gives the answer to the question of which dimension of the cognitive component makes the most significant impact on the general image of a rural tourism destination. The sample comprised 562 respondents. Data analysis included exploratory factor analysis (EFA), confirmatory factor analysis (CFA), and structural equation modeling (SEM). The results indicate the existence of three dimensions of the cognitive component, and it can be concluded that the psychological dimension of the cognitive component has the most significant impact on the general image of a rural tourism destination.

Source: Sustainability

DOI: 10.3390/su12229413

Authors: Ksenija Leković, Slavica Tomić, Dražen Marić, Nikola V. Ćurčić

Institutions: University of Novi Sad, Institute of Agricultural Economics Belgrade

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: gold

Estimated APC paid: $1,901

OpenAlex ID: W3099880001

FWCI: 8.269

Cites: 59

Cited by: 46

Related to: 10