A TAM Framework to Evaluate the Effect of Smartphone Application on Tourism Information Search Behavior of Foreign Independent Travelers
Year: 2020
Type: article
Abstract: Mobile devices are more present in our everyday lives and have become an important factor in travel behavior. This study amends the technology acceptance model (TAM) and employs it to discuss the relationship between overseas independent travelers using a smartphone travel application (APP) and perceived usefulness, perceived ease of use, usage attitude, usage intentions, and information search behavior. As such, the results reveal that foreign independent travelers (FIT) have a positive usage attitude toward the APP and this produces positive usage intention. The findings herein show that one can apply the new TAM to the tourism industry, as the results not only offer research and development avenues for production ideas, but also present references for formulating new APP policies and strategies.
Source: Sustainability
DOI: 10.3390/su12229366
Authors: Shin-Yi Lin, Pin-Ju Juan, Sheng-Wei Lin
Institutions: Chinese Culture University, Tamkang University
Language: English
Subfield: Information Systems and Management
Field: Decision Sciences
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $1,901
OpenAlex ID: W3102228682