Оценка Конкурентоспособности И Выбор Стратегии Предприятия При Помощи Space-матрицы
Year: 2020
Type: article
Abstract: The article considers an approach to establishing the strategic position of a commercial enterprise, which allows to effectively manage the resource potential of the enterprise in conditions of increased competition. SPACE analysis is a fairly versatile tool that can be used independently or together with other methods. The methodology of the analysis, the construction of a SPACE matrix, which determines the strategy that is appropriate for further development of the enterprise to increase its competitiveness, is considered.
Source: Baltic Economic Journal
Authors: Калининградский государственный технический университет, Виктор Нордин, Татьяна Дитман
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3111237804