Work

Digital Transformation of the Real Estate Segment With Big Data and Marketing Analytics

Year: 2021

Type: book-chapter

Source: Advances in information security, privacy, and ethics book series

DOI: 10.4018/978-1-7998-4201-9.ch021

Authors: Luciano de A. Barbosa, Sérgio Ricardo Goes Oliveira, Joao Rocha Jr., Emanuele Marques, Sérgio Maravilhas

Institutions: Universidade Federal de Pernambuco, Universidade Federal da Bahia, Universidade Estadual de Feira de Santana, Serviço Nacional de Aprendizagem Industrial, Universidade SENAI CIMATEC, Universidade Salvador

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W3125823122

FWCI:

Cites: 16

Cited by: 1

Related to: 10