Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis
Year: 2021
Type: article
Source: Journal of Global Marketing
Authors: Sangeeta Sharma, Arpan Bumb
Institution: Birla Institute of Technology and Science, Pilani
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W3132897451