Predictors of Pro-environmental Behavior of Traditional Market Traders in West Sumatra, Indonesia
Year: 2021
Type: article
Study design: Observational Study
Abstract: Background: Environmental sanitation in the market is important because that is where buying and sellingtakes place and often takes the form of direct consumption of goods and services. The market environment,especially in developing countries, is polluted due to social error, improper disposal of domestic wastewater,poor sewage disposal, open defecation and unhygienic sanitation practices.Aims: This study aims to assess predictors of pro-environmental behavior of traditional market traders inWest Sumatra, Indonesia.Materials and Method: The theory of planned behaviour becomes a reference in this research. Thepopulation of the study were traders in Nanggalo Market, Padang City and Ibuh Market, Payakumbuh City.The dependent variable is the pro-environmental behavior of market traders and the independent variableconsists of attitude, subjective norm, and perceived behavior control.Conclusions: Subjective norms and perceived behavioral control are predictors of pro-environmentalbehavior of traditional market traders.
Authors: Aria Gusti, Putri Nilam Sari
Institution: Andalas University
Language: English
Subfield: Management, Monitoring, Policy and Law
Field: Environmental Science
Domain: Physical Sciences
Open Access status: bronze
OpenAlex ID: W3133624609