Work

Adoption of Digital Marketing Initiatives and SMEs Performance in Tanzania: Technological Innovation Theory

Year: 2020

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.3694290

Author: Omary Swallehe

Institution: Mzumbe University

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Demography

Field: Social Sciences

Domain: Social Sciences

SDGs: Industry, innovation and infrastructure, Decent work and economic growth

Open Access status: green

OpenAlex ID: W3135892002

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