The Communication Role of Agents of Change in Binus Bangun Desa in Pasirmulya Village, Bandung
Year: 2021
Type: conference-paper
Abstract: The purpose of this study was to examine the role of agents of change in social changes of Pasirmulya Village community, Banjaran Sub-District, South Bandung Regency, changes in the mindset of the community in utilizing the existing potentials in Pasirmulya Village, challenges and obstacles to social changes in Pasirmulya Village.To examine the role of change agents, this study employs Theory of Structuration while for changes in social conditions of the community, this study uses Sociocultural Evolution Theory.As a method, this study uses a qualitative approach with Miles and Huberman Interactive Analysis Model approach.The results of the research and discussions: First, reformation in the field of agricultural innovation is also a reformation in other fields.Second, the social changes that occur in Pasirmulya Village community are not limited to changing their mindset, but have reached out to broad empowerment.Third, the challenges faced include the assumption of the people who look cynical about what has been done by the village head, fear of accepting failure, so they do not want to try before there is an example of real evidence, there is fear to try because imagining the failure and costs they will incur
Institution: Binus University
Language: English
Subfield: Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: hybrid
OpenAlex ID: W3137300296