Work

The Impact of Entertainment of Live Commerce on Viewer’s Attitude and Continuous Use Intention

Year: 2021

Type: article

Source: A Journal of Brand Design Association of Korea

DOI: 10.18852/bdak.2021.19.1.183

Authors: 정수연, Chung Jae Hee

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W3140761812

FWCI: 0.1

Cites:

Cited by: 1

Related to: 10