Work

Market niches as dynamic, co-created resource domains

Year: 2021

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2021.03.008

Authors: Denis Odlin, Maureen Benson-Rea

Institutions: Auckland University of Technology, University of Auckland

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3148093246

FWCI: 2.22

Cites: 78

Cited by: 33

Related to: 10