Year: 2020
Type: article
Abstract: In modern political communication, one of the main tasks is the formation of a character of a politician aimed at creating a certain image. A metaphor acts as one of the tools of manipulative impact on the audience. The active use of metaphors in political discourse is due to its ability to influence almost every stage of solving problems in the political sphere: understanding the problem situation, searching for solutions to it, evaluating alternatives and choosing an option
Language: Spanish
Subfield: Linguistics and Language
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W3161237220
