The Influence Of Digital Marketing & Innovasion On The School Performance
Year: 2021
Type: article
Study design: Observational Study
Abstract: This study aims to analyze the effect of digital marketing on school performance, the influence of \ninnovation on school performance and the influence of digital marketing on school performance. The analytical \nmethod used in this research is structural equation modeling (SEM) to determine the causal relationship between \nlatent variables contained in structural equations. The analysis tool used is with the help of Smart PLS. The \nmethod used in this research is quantitative methods, data collection methods by distributing questionnaires to \nthe teacher. The results of the questionnaire returned were 150 respondents. Based on the results of data \nanalysis, it is concluded that innovation has a significant effect on teacher performance, digital marketing has no \nsignificant effect on teacher performance, digital marketing has a significant effect on innovation.
Language: English
Subfield: Education
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3163607029