Work

Box office collection of sequel movies: exploring brand extension effect

Year: 2021

Type: article

Source: J for Global Business Advancement

DOI: 10.1504/jgba.2021.116719

Authors: Prem Prakash Dewani, Mohit Malhan, Sameer Mathur

Institutions: Indian Institute of Management Lucknow, Great Lakes Institute of Management, Carnegie Mellon University Qatar, Carnegie Mellon University

Language: English

Topic: Cinema and Media Studies

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3188857504

FWCI: 0.76

Cites:

Cited by: 6

Related to: 10