MAGPRO - Clés de réussite et impacts territoriaux des magasins de producteurs.
Year: 2020
Type: article
Abstract: Farmers shop have developed strongly since the early 2000s. Each farmers market is the result of the specific grouping of member farms within its sales collective, conducted by people with divers motives and experiences, and incorporating farms of varying types, resources, and needs. The 17 partners in the MAGPRO project “Keys to the Success and Territorial Impact of Farmers Markets” set out to conceive, in cooperation with the agricultural producers themselves, a set of methodological tools and guidelines for establishing and accompanying regionally integrated, economically viable, and personally rewarding collective sales projects. Balancing the needs of farms, the expectations of consumers, and regional conditions and resources requires a great deal of fine tuning and numerous adjustments during both the creation phase of a farmers market and the management of its day-to-day operations. This article focuses on what can involve the integration of a farm in a farmer shop both for the collective shop and for the farm
Source: HAL
DOI: 10.15454/1hb7-hf06
Authors: Rouher, Laurence, Jaouen, Annabelle, Jaeck, Mélanie, Joly, Catherine, Kessari, Myriam
Institutions: MBS School of Business, Institut Agronomique Méditerranéen de Montpellier, Montpellier Interdisciplinary center on Sustainable Agri-food systems: social and nutritional sciences, International Centre for Advanced Mediterranean Agronomic Studies, International Centre for Advanced Mediterranean Agronomic Studies
Language: English
Topic: Organic Food and Agriculture
Subfield: Plant Science
Domain: Life Sciences
SDG: Zero hunger
Open Access status: green
OpenAlex ID: W3205226717