Work

Knowledge Management in Marketing

Year: 2021

Type: book-chapter

Source: EAI/Springer Innovations in Communication and Computing

DOI: 10.1007/978-3-030-75123-4_3

Authors: Ricardo Jorge Gomes Raimundo, Albérico Manuel Fernandes Travassos Rosário, Ana Luísa Marques Rocha

Institutions: Instituto Português de Administração de Marketing, Universidade Politécnica de Santarém, University of Aveiro

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3205364280

FWCI: 1.383

Cites: 34

Cited by: 2

Related to: 10