Work

It pays to pay attention: How firm's and competitor's marketing levers affect investor attention and firm value

Year: 2021

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2021.09.009

Authors: Abhishek Borah, S.Cem Bahadir, Anatoli Colicev, Gerard J. Tellis

Institutions: INSEAD, University of North Carolina at Greensboro, Bocconi University, University of Southern California

Language: English

Topic: Financial Markets and Investment Strategies

Subfield: Finance

Field: Economics, Econometrics and Finance

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W3207436384

FWCI: 1.766

Cites: 89

Cited by: 16

Related to: 10