Year: 2021
Type: article
Abstract: In line with the growth of digital technology, according to Nielsen's survey (2020), 67 percent of netizen listening to music or radio through sharing platforms of social media such as YouTube and Dailymotion. However, the existence of analog based commercial radio remains unchanged. Nielsen's survey finds the tendency of the millennial generation to listen to the radio increased, especially during weekend. To prove the Nielsen’ finding, this article tries to uncover the strategy of private radio in attracting their listeners by offering network system in their broadcasting service. By using qualitative methods, this study compares the characteristics of the networked radio stations, namely KBR radio and Etnikom radio network, and their endeavor to maintain the network. The research shows that KBR is more focused on news network, while Etnikom is more tended to the ownership network. However, those radios show the uniqueness of innovation during the era of the current media competition. Keywords: broadcasting program, KBR and Etnikom, networking, private radio.
Source: Jurnal Komunikasi
Authors: Moh. Zaenal Abidin Eko Putro, Ade Haryani
Institution: Jakarta State Polytechnic
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3208774074