Business Sustainability of Local Consumption Products in Village Owned Enterprises from Gresik Regency, Indonesia
Year: 2021
Type: conference-paper
Abstract: Various local products have been created, but the ability to support businesses and increase MSME income is not in accordance with the number of products presented in complementing Indonesian's government program "one village one product".Field studies show that Gresik Regency as an industrial city is strategically located and has an international port, and should experience an increase in the volume and value of exports.But it's just the opposite, there has been a significant decline.This research focuses on local consumption products of Village-Owned Enterprises (BUM Desa).The purpose of this research is to explore information about how local products can survive in competition and to describe the possibility of becoming competitive local products.The qualitative descriptive approach was chosen by the researcher as the method of this research by conducting in-depth interviews with the manager to analyze what business performance achievements have been.The findings proved that the sustainability of local product business is in a fluctuating position and there has been no significant increase in results, due to the weakness of human resources to develop product specificities, so it can be concluded that the sustainability of local product business is closely related to business managerial ability.
Institution: Universitas Muhammadiyah Gresik
Language: English
Subfield: Business and International Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W3208804663