Perceptions of Satisfaction That Motivate Tourists to Visit Religious Tourism Destinations During COVID-19 Pandemic
Year: 2021
Type: conference-paper
Abstract: Religious tourists have a unique character and are different from tourists in general.The desire to visit religious tourism destinations is more based on obligation instead of interest.Therefore, during the COVID-19 pandemic, many tourists are still visiting religious tourism spots.Purpose: This study aims to reveal the factors that are considered by tourists visiting religious tourism destinations during the COVID-19 period.Methods: Using qualitative methods with a descriptive approach, this study maps information from informants to be processed into a conclusion.Informants are those who continue to visit religious tourist destinations in Malang Raya-Indonesia, during the COVID-19 pandemic.Results: The results of the study conclude that there are two main factors that measure the perception of satisfaction and encourage tourists to visit religious tourism destinations during COVID-19, namely: the belief in getting answers to prayed prayers and COVID-19 prevention protocols implemented by managers of religious tourism destinations.Recency:This research fills a gap where there have been changes in people's behavior and lifestyle due to COVID-19.All activities have changed according to the conditions of the COVID-19 pandemic, including in the field of religious tourism.Benefits: The results of this study can be used for tourist destination managers to determine marketing strategies in the COVID-19 pandemic era, especially in tourism promotion and development of their digital marketing content.
Institution: Binus University
Language: English
Topic: Religious Tourism and Spaces
Subfield: Geography, Planning and Development
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
Awards: G2962695338, G5270726526, G767869481
OpenAlex ID: W3211290426