Work

Warranty and the Risk of Misinforming: Evaluation of the Degree of Acceptance

Year: 2008

Type: article

Abstract: Nowadays the product warranty plays increasingly important role in any business transaction. It is a valuable attribute of the product and it is used extensively in marketing and advertising. It is a tool to enforce the competing power of the producer on the market place. There is a vast literature on the product warranty related to the product malfunctioning. In this study we address another type of warranty- the warranty of misinforming, which of great importance in the light of indirect business communication, as in e-commerce. Here, we extend previous studies, aiming to provide a more realistic model for quantifying the risk of misinforming caused by information asymme-try. We propose an approach for evaluating the degree of acceptance of the product with respect to individual tasks, which previously was assumed to be a known constant.

Source: Issues in Informing Science and Information Technology

DOI: 10.28945/1035

Authors: Dimitar Grozdanov Christozov, Stefanka Chukova, Plamen Mateev

Institutions: American University in Bulgaria, Victoria University of Wellington, Sofia University "St. Kliment Ohridski"

Language: English

Topic: European and International Contract Law

Subfield: Law

Field: Social Sciences

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W330696702

FWCI: 13.96

Cites: 9

Cited by: 8

Related to: 10