Work

Market segmentation of South African adolescent girls and young women to inform HIV prevention product marketing strategy: A mixed methods study

Year: 2021

Type: article

Study design: Observational Study

Source: Health Marketing Quarterly

DOI: 10.1080/07359683.2021.2007587

Authors: Kenyon Crowley, Michelle Dugas, Guodong (Gordon) Gao, Lara Burn, Kem Igumbor, Duduzile Njapha, Jeanna Piper, Fulvia Veronese, Ritu Agarwal

Institutions: University of Maryland, College Park, Kantar (Netherlands), National Institutes of Health, National Institute of Allergy and Infectious Diseases

Language: English

Topic: HIV/AIDS Research and Interventions

Subfield: Infectious Diseases

Field: Medicine

Domain: Health Sciences

SDGs: Good health and well-being, Gender equality

Open Access status: closed

OpenAlex ID: W4200344484

FWCI: 0.339

Cites: 29

Cited by: 6

Related to: 10