Work

Digital Transformation in Marketing through a Customer Knowledge Management Approach for Startups and SMEs: An EdTech Startup Case Study

Year: 2021

Type: article

Source: International Journal of Innovation Management and Technology

DOI: 10.18178/ijimt.2022.13.1.916

Authors: M. Kaoud, N. A. El Dine

Language: English

Topic: Digital Innovation in Industries

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W4200428422

FWCI: 0.402

Cites: 45

Cited by: 7

Related to: 10