Work

Factor Analysis about Indonesian Students’ Motivations to Study in China Based on Push‐Pull Theory

Year: 2021

Type: article

Abstract: Based on the push‐pull model, the study is aimed at testing 116 China (Jiangsu Province) overseas students’ travel motivations with the methods of factor analysis，ANOVA analysis, and independent t‐test to explain internal and external factors, which influence overseas students’ travel decision, and further improve overseas students travel market. The results show that leisure and relaxation, togetherness and socialization, and knowledge and culture are top three push factors, while special festivals, historical sites, and financial budgets are top three pull factors. Among sociodemographic factors, gender differences, lengths of visit in China, and main income sources have significant differences in overseas students travel decisions. With “One belt, one road” initiative, travel industries should precisely understand overseas students traveling preferences, explore travelling market layout to balance economic benefits and cultural transmission, and develop overseas students’ traveling destination groups.

Source: Wireless Communications and Mobile Computing

DOI: 10.1155/2021/2656116

Authors: Shuang Yang, Sheling Ye, Haiyan Li

Institution: Wuxi Institute of Technology

Language: English

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

Estimated APC paid: $2,550

Funder: Jiangsu Provincial Department of Education