Work

Antecedents and consequences of reliance in the context of B2B brand image

Year: 2022

Type: article

Study design: Observational Study

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-05-2021-0263

Authors: Prathamesh Kittur, Swagato Chatterjee, Amit Upadhyay

Institutions: Indian Institute of Technology Kharagpur, Indian Institute of Technology Roorkee

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4221027642

FWCI: 2.127

Cites: 87

Cited by: 10

Related to: 10