Year: 2022
Type: article
Abstract: Using advanced graphic effects in video messages can be an effective tool to enhance a message through more realistic presentation. However, according to Cognitive Load Theory, it may come at the cost of greater effort and extraneous cognitive load generated by the manner in which information is presented. In this paper we determine the cognitive costs of processing instructional material (disaster risk communication) using eye tracking indicators. Our results reveal that enriching instructional material with 3D visual effects increases the number of fixations, as well as shortens fixation duration. These oculomotor responses reflect an increased cognitive load, which is correlated with poorer knowledge regarding the presented material. We discuss the obtained results from the practical perspective, providing insights into effective means of disaster risk communication.
Authors: Agata Kopacz, Grzegorz Banerski, Cezary Biele
Institution: National Information Processing Institute
Language: English
Subfield: Experimental and Cognitive Psychology
Field: Psychology
Domain: Social Sciences
Open Access status: hybrid
Estimated APC paid: $1,920
OpenAlex ID: W4224259873