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Implementasi E-Marketing Dan Etika Bisnis Untuk Meningkatkan Volume Penjualan Bagi Pelaku UMKM Di Masa Pandemi Covid-19

Year: 2022

Type: article

Abstract: This study was conducted to determine how much influence the implementation of E-Marketing and business ethics has on increasing the sales volume of MSMEs in Boalemo Regency by using the variables of E-Marketing and Business Ethics as independent variables and Sales Volume as the dependent variable. This study uses quantitative methods with multiple linear regression analysis techniques with the help of SPSS software version 24 with a sample of 100 SMEs as respondents. The results of the study indicate that there is a significant influence between the implementation of E-Marketing and Business Ethics on the Sales Volume of MSMEs.

Source: Gorontalo Accounting Journal

DOI: 10.32662/gaj.v5i1.1777

Authors: Masni Masni, Hamsir Saleh

Institution: Universitas Ichsan Gorontalo

Language: English

Topic: SMEs Development and Digital Marketing

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

OpenAlex ID: W4229450072

FWCI: 1.648

Cites: 11

Cited by: 8

Related to: 10